If you’re in the neighborhood, check out the Boohoo.com pop-up shop that just opened at 462 West Broadway in SoHo. It includes two floors of men’s and women’s apparel and accessories straight from the website. Most items are priced from $20 to $60. Now Boohoo carries over 8000 items on its site at any one time – and the store only has a fraction of this selection. But it’s still nice to see what you might want to buy.
Boohoo only launched a US version of its website last year and it’s now the fourth largest market after the UK, Australia and Europe. As Carol Kane, joint chief executive of Boohoo said, “A large part of our U.S. strategy is to increase brand awareness and so the timing was right for a marketing activation that would help us do this.”
In order to bring in shoppers, Boohoo plans to have many music events and blogger meet-and-greets, so make sure to check back at their website. The store is open from 11-7 seven days a week until November 14th.
If you live in SoHo, or anywhere nearby for that matter, you’ll want to check out the new French bakery. Maman, which means “Mother” in French, will take you back to your last trip to Paris. Their offerings include focaccia breads, brioches, chickpea galettes and so much more.
Elisa Marshall, a wedding and event planner who loves to bake, met her boyfriend and business partner, Benjamin Sormonte, in 2011. Together, they decided to bring a bit of the South of France to Centre Street, including Michelin-starred chef Armand Arnal in their plans.
They serve breakfast, lunch and take-out food at the moment and have created a wonderfully cozy atmosphere in their rabbit-themed rustic store. The store is definitely a treat for the eyes and the mouth and is the ideal spot to linger on a Sunday morning…or any day for that matter.
If you love shoes then you’ll want to have your sights on Dune London. They will be opening their doors of their first US store on Friday with a large array of trendy and fun shoe choices.
Founded in 1992, Dune opened their first UK store in 1993 and will now be in the States and also in Mumbai for the first time.
They sell at 250 outlets in the UK, but it is getting to its saturation point says founder and executive chairman Daniel Rubin.
As Rubin said, “The opportunity in the states is huge. It’s not without its pitfalls. There’s a record of U.K. retailers coming to the U.S. and not doing so well. But we’re cautious people, and we want to respond quickly to what the customer is telling us.”
The goal is ultimately to open 20 stores in the States. As Rubin said, “I think the key is going to be to get the product right. We have a great location, the brand is doing really well. The question is how much we’ll need to adjust the product to this market. But that’s part of the learning process.”
Everyone probably already knows about this – but it’s worth mentioning. Central Perk, the fake coffee shop from “Friends” will open for real starting September 17th. They will open in honor of the show’s 20th anniversary, as Warner Bros. and Eight O’Clock Coffee team up for the one-month project.
The pop-up shop will be at 199 Lafayette Street in Soho. They will be serving free java from 8 am to 8 pm on weekdays and 10 am to 8pm on weekends.
It will be an exact replica of the fake coffee shop where the Friends characters hung out for the 10-season run on NBC. There will be many promotions during the month and visitors will be able to buy “Friends” merchandise and enjoy in-store musical performances.
If you’re enamored with Aurelie Bidermann’s jewelry from Paris, you just might be in luck now. She is opening her first US boutique in New York at 265 Lafayette Street. She called New York her “second home” and the new storefront has a striped awning and an airy set of colors inside. She explains that the decor was inspired by New York and LA in the 60s and 70s. Inside, of course, you’ll find Aurelie Bidermann originals such as her series of scarab-themed pieces with the accented lapis lazuli.
As she said, “The blue felt very New York to me.”
Check out her gems in the store and at aureliebidermann.com.
Birchbox, a beauty sample delivery service, has had an online business model only up until now. Now, they are opening an actual storefront in SoHo. Co-founders Katia Beauchamp and Hayley Barna are confident that the store, which will have full and sample-size beauty products, will be a success.
As Beauchamp said, “We set it up like an Internet store.” The store has 4200 square feet and has more than 250 beauty brands and lifestyle goods.
Creatively set up like an online store, customers shop by category rather than brand. So they shop for lip products, hair products, etc. and can test things out at the “Try Bar.” As a cute addition, they have a “BYOB” section, or “Build Your Own Birchbox” where customers can select five sample items for $15.
They will also have a makeup, hair and nails studio downstairs where women can come for a quick braid or a polish change.
Beauchamp and Barna are no fly-by-night business women. They met at Harvard Business School and their company is rumored to be worth about $500 million.
As Beauchamp said, “We’re really excited. This is the best way to discover beauty.”
Paintbox is the place to go in SoHo for the ultimate manicure. The salon is owned by Eleanor Langston, a former beauty editor for Cosmopolitan, Self and Fitness. Now, they don’t accept special nail requests and they don’t do pedicures. But you won’t find a more luxurious place at the moment for a manicure in SoHo.